SINGAPORE AIRLINES GROUP
Singapore Airlines (SIA) will introduce Continuous Pricing on a trial basis, from 31 January 2023 on a selected number of routes. For the purpose of this trial, only bookings made on both the Singapore Airlines website, as well as via the Singapore Airlines App will get to enjoy these continuous pricing fares.
Like most airlines in the world, SIA is currently constrained as to the number of pre-determined price points that we can offer to our customers. Continuous Pricing will allow SIA to move away from these pre-determined price points and draw upon all possible price points to offer to our customers, resulting in a smoother transition from one price point to another.
With Continuous Pricing, customers will likely see more frequent, albeit smaller fare changes, depending on a few factors such as function of supply and demand, as well as real-time market conditions. This will allow the airline to be more competitive in our fare offers.
Taking onboard learning points from the trial, SIA intends to deploy Continuous Pricing on more routes and to roll-out Continuous Pricing to fares offered through our trade partners using IATA NDC technology in the second quarter of 2023. We would like to take this opportunity to urge all our Trade Partners to adopt IATA NDC in order to access these fares, as the technology powering Continuous Pricing cannot be implemented on non-NDC booking channels. A more NDC-specific set of advisories will be shared 4 to 6 weeks before Continuous Pricing goes “live” on the NDC channels.
Frequently Asked Questions
1. Which routes will Continuous Pricing be implemented?
Continuous Pricing will be launched on selected SQ-only itineraries for Business, Premium Economy, and Economy bookings out of Singapore, South Korea, Hong Kong, India, Australia, United States of America, United Kingdom, Germany, Switzerland, Netherlands, and France. More routes will be added later should the trial be successful.
2. Will Continuous Pricing be implemented on Corporate/Private fares?
We will only initiate discussions with our corporate partners on implementing Continuous Pricing for Corporate / Private fares only after we have completed roll out to our trade partners using IATA NDC.
3. Are offers based on Continuous Pricing still linked to a booking class?
Yes. This is for servicing and fulfilment purposes.
4. Will Continuous Pricing be implemented for all compartments/booking classes?
Yes, except for First Class as well as Saver and Advantage redemption classes.
5. Does Continuous Pricing affect seat inventory availability?
No. The availability of booking classes is determined by supply and demand. Continuous Pricing optimises the fares associated with the booking class.
6. Does this mean fares offered by travel agency will be more expensive compared to fares offered on the SIA website?
Yes. There is already an existing surcharge imposed on bookings made via (“Edifact”) non-NDC channels. The introduction of Continuous Pricing will not change this.
7. Does this mean that customers will pay more for air tickets when you implement Continuous Pricing?
Continuous Pricing is calibrated so that the fares offered via the activated booking channels are always lower than those offered via non-NDC channels. As a side note, Continuous Pricing fares may range even lower, widening the existing price gap between Continuous Pricing fares vs non-NDC fares.
8. How can travel agents gain access to SIA’s NDC technology?
Trade partners can access SIA’s NDC technology through a direct connection with our NDC APIs, through our Agency Booking Portal Agent 360 or through an approved intermediary technology partner.
Please contact your local Sales Operations / Sales Representatives for any servicing support.
Singapore Airlines